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1

The importance of brand equity to customer loyalty

Taylor, Steven A., Celuch, Kevin, Goodwin, Stephen

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 133 KB

english, 2004

2

Teaching Critical Thinking Skills for the 21st Century: An Advertising Principles Case Study

Celuch, Kevin, Slama, Mark

Journal:

Journal of Education for Business

Year:

1999

Language:

english

File:

PDF, 670 KB

english, 1999

3

An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics

Kevin G. Celuch, John H. Bantham, Chickery J. Kasouf

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 141 KB

english, 2006

4

Critical Thinking as an Integrative Theme for Teaching Lifelong Learning Skills in Marketing

Celuch, Kevin, Slama, Mark

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.51 MB

english, 1998

5

A framework for encouraging retail customer feedback

Celuch, Kevin, Robinson, Nadine M., Walsh, Anna M.

Journal:

Journal of Services Marketing

Year:

2015

Language:

english

File:

PDF, 260 KB

english, 2015

6

A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits

Lisa M. Hunter, Chickery J. Kasouf, Kevin G. Celuch, Kathryn A. Curry

Journal:

Industrial Marketing Management

Year:

2004

Language:

english

File:

PDF, 296 KB

english, 2004

7

The Use of Product Owner Manuals: A Comparison of Older versus Younger Consumers

John A. Lust, Linda S. Showers and Kevin G. Celuch

Journal:

Journal of Business and Psychology

Year:

1992

Language:

english

File:

PDF, 2.01 MB

english, 1992

8

Promoting Critical Thinking and Life-Long Learning: An Experiment with the Theory of Planned Behavior

Celuch, Kevin, Slama, Mark

Journal:

Marketing Education Review

Year:

2002

Language:

english

File:

PDF, 1.34 MB

english, 2002

9

Strategic and bonding effects of enhancing the student feedback process

Robinson, Nadine M., Celuch, Kevin G.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2016

Language:

english

File:

PDF, 1.64 MB

english, 2016

10

Understanding small scale industrial user internet purchase and information management intentions: A test of two attitude models

Kevin Celuch, Stephen Goodwin, Steven A. Taylor

Journal:

Industrial Marketing Management

Year:

2007

Language:

english

File:

PDF, 194 KB

english, 2007

11

The effects of perceived market and learning orientation on assessed organizational capabilities

Kevin G. Celuch, Chickery J. Kasouf, Venkatakrishnan Peruvemba

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 111 KB

english, 2002

12

Interfirm Relationships in the Supply Chain: The Small Supplier’s View

Chickery J. Kasouf, Kevin G. Celuch

Journal:

Industrial Marketing Management

Year:

1997

Language:

english

File:

PDF, 67 KB

english, 1997

13

Product Owner Manuals: An Exploratory Study of Nonreaders Versus Readers

Kevin G. Celuch, John A. Lust, Linda S. Showers

Journal:

Journal of Applied Social Psychology

Year:

1992

Language:

english

File:

PDF, 830 KB

english, 1992

14

“Getting Along” and “Getting Ahead” as Motives for Self-Presentation: Their Impact on Advertising Effectiveness

Kevin Celuch, Mark Slama

Journal:

Journal of Applied Social Psychology

Year:

1995

Language:

english

File:

PDF, 696 KB

english, 1995

15

A Test of a Model of Consumers' Responses to Product-Manual Safety Information: A Replication and Extension

Kevin Celuch, John Lust, Linda Showers

Journal:

Journal of Applied Social Psychology

Year:

2001

Language:

english

File:

PDF, 1.07 MB

english, 2001

16

The role of trust in buyer–seller conflict management

Kevin Celuch, John H. Bantham, Chickery J. Kasouf

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 310 KB

english, 2011

17

A perspective of partnerships based on interdependence and dialectical theory

John H. Bantham, Kevin G. Celuch, Chickery J. Kasouf

Journal:

Journal of Business Research

Year:

2003

Language:

english

File:

PDF, 150 KB

english, 2003

18

Self-Presentation and Consumer Interaction Styles

Mark Slama and Kevin Celuch

Journal:

Journal of Business and Psychology

Year:

1995

Language:

english

File:

PDF, 1.46 MB

english, 1995

19

An Exploratory Investigation into the Question of Direct Selling via the Internet in Industrial Equipment Markets

Taylor, Steven A., Goodwin, Stephen, Celuch, Kevin

Journal:

Journal of Business-to-Business Marketing

Year:

2005

Language:

english

File:

PDF, 853 KB

english, 2005

20

An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self-Identity as a Critical Thinker

Celuch, Kevin, Kozlenkova, Irina, Black, Gary

Journal:

Marketing Education Review

Year:

2010

Language:

english

File:

PDF, 143 KB

english, 2010

21

SME Internet use and strategic flexibility: the moderating effect of IT market orientation

Celuch, Kevin, Murphy, Greg

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 161 KB

english, 2010

22

Market orientation and internet-related cognitions: inside the minds of small business managers

Celuch, Kevin, Green, Anna M., Saxby, Carl, Ehlen, Craig

Journal:

Journal of Marketing Management

Year:

2007

Language:

english

File:

PDF, 299 KB

english, 2007

23

Concern for appropriateness and ad context effects

Kevin Celuch, Mark Slama, Susan Schaffenacker

Journal:

Psychology and Marketing

Year:

1997

Language:

english

File:

PDF, 113 KB

english, 1997

24

The influence of organizational market orientation on individual-level market-oriented cognitions

Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter

Journal:

Psychology and Marketing

Year:

2000

Language:

english

File:

PDF, 142 KB

english, 2000

25

An examination of communication behaviors as mediators in individual-level interorganizational exchanges

Chickery J. Kasouf, Kevin G. Celuch, John H. Bantham

Journal:

Psychology and Marketing

Year:

2006

Language:

english

File:

PDF, 130 KB

english, 2006

26

The use of product owner manuals: A comparison of older versus younger consumers

John A. Lust, Linda S. Showers, Kevin G. Celuch

Journal:

Journal of Business and Psychology

Year:

1992

Language:

english

File:

PDF, 1.10 MB

english, 1992

27

A comparison of high versus low involvement bank customers

Timothy A. Longfellow, Kevin G. Celuch

Journal:

Journal of Business and Psychology

Year:

1992

Language:

english

File:

PDF, 630 KB

english, 1992

28

An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats

Kevin G. Celuch, John A. Lust, Linda S. Showers

Journal:

Journal of Business and Psychology

Year:

1995

Language:

english

File:

PDF, 678 KB

english, 1995

29

Self-presentation and consumer interaction styles

Mark Slama, Kevin Celuch

Journal:

Journal of Business and Psychology

Year:

1995

Language:

english

File:

PDF, 927 KB

english, 1995

30

A Note on Issues Concerning the Measurement of Self-Efficacy

John A. Lust, Kevin G. Celuch, Linda S. Showers

Journal:

Journal of Applied Social Psychology

Year:

1993

Language:

english

File:

PDF, 429 KB

english, 1993

31

A Test of a Model of Consumers' Responses to Product Manual Safety Information

Kevin Celuch, John Lust, Linda Showers

Journal:

Journal of Applied Social Psychology

Year:

1998

Language:

english

File:

PDF, 953 KB

english, 1998

32

The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement

Kevin G. Celuch, Mark Slama

Journal:

Journal of Business and Psychology

Year:

1998

Language:

english

File:

PDF, 661 KB

english, 1998

33

Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement

Kevin G. Celuch, Mark Slama

Journal:

Psychology and Marketing

Year:

1993

Language:

english

File:

PDF, 1.01 MB

english, 1993

34

Cognitive and affective components of Aad in a low motivation processing set

Kevin G. Celuch, Mark Slama

Journal:

Psychology and Marketing

Year:

1995

Language:

english

File:

PDF, 713 KB

english, 1995

35

Benefits management and communication: A marketing orientation

Carol Danehower, Kevin Celuch, John A. Lust

Journal:

Human Resource Management Review

Year:

1994

Language:

english

File:

PDF, 1.76 MB

english, 1994

36

More bang for your buck: Small firms and the importance of aligned information technology capabilities and strategic flexibility

Kevin Celuch, Gregory B. Murphy, Stephen K. Callaway

Journal:

The Journal of High Technology Management Research

Year:

2007

Language:

english

File:

PDF, 254 KB

english, 2007

37

The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement

Kevin G. Celuch and Mark Slama

Journal:

Journal of Business and Psychology

Year:

1998

Language:

english

File:

PDF, 1.21 MB

english, 1998

38

A Comparison of High versus Low Involvement Bank Customers

Timothy A. Longfellow and Kevin G. Celuch

Journal:

Journal of Business and Psychology

Year:

1992

Language:

english

File:

PDF, 1.15 MB

english, 1992

39

An Investigation of the Relationship between Self-Efficacy and the Communication Effectiveness of Product Manual Formats

Kevin G. Celuch, John A. Lust and Linda S. Showers

Journal:

Journal of Business and Psychology

Year:

1995

Language:

english

File:

PDF, 1.30 MB

english, 1995

40

An Extension of the Theory of Reasoned Action in Ethical Decision Contexts: The Role of Normative Influence and Ethical Judgment

Celuch, Kevin, Dill, Andy

Journal:

Journal of Education for Business

Year:

2011

Language:

english

File:

PDF, 134 KB

english, 2011

41

AN ANALYSIS OF THE CONVERGENT AND DISCRIMINANT VALIDITY OF THE PERSONAL INVOLVEMENT INVENTORY AND THE CONSUMER INVOLVEMENT PROFILE

CELUCH, KEVIN, EVANS, RICHARD

Journal:

Psychological Reports

Year:

1989

Language:

english

File:

PDF, 285 KB

english, 1989

42

The Influence of Counterfactual Thinking and Regret on Ethical Decision Making

Celuch, Kevin, Saxby, Carl, Oeding, Jill

Journal:

Journal of Education for Business

Year:

2015

Language:

english

File:

PDF, 116 KB

english, 2015

43

Females' Use of Alcoholic Beverages

Lesch, William C, Celuch, Kevin

Journal:

Journal of Health & Social Policy

Year:

1991

Language:

english

File:

PDF, 500 KB

english, 1991

44

Technology Readiness in the e-Insurance Industry: An Exploratory Investigation and Development of an Agent Technology e-Consumption Model

Steven A. Taylor, Kevin Celuch and Stephen Goodwin

Journal:

Journal of Insurance Issues

Year:

2002

Language:

english

File:

PDF, 1.97 MB

english, 2002

45

Understanding Insurance Salesperson Internet Information Management Intentions: A Test of Competing Models

Kevin Celuch, Steven A. Taylor and Stephen Goodwin

Journal:

Journal of Insurance Issues

Year:

2004

Language:

english

File:

PDF, 1.73 MB

english, 2004

46

Student Perceptions of a Marketing Course Taught with the Critical Thinking Approach

Celuch, Kevin, Slama, Mark

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 1.08 MB

english, 2000

47

Market-Oriented Behaviors within Organizations: An Individual-Level Perspective

Strieter, Jeffrey C., Celuch, Kevin G., Kasouf, Chickery J.

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.64 MB

english, 1999

48

MARKET-ORIENTED BEHAVIORS WITHIN ORGANIZATIONS: AN INDIVIDUAL-LEVEL PERSPECTIVE

Jeffrey C. Strieter, Kevin G. Celuch and Chickery J. Kasouf

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.77 MB

english, 1999

49

The Potential of Student Co-Creation in Extracurricular Experiences

Celuch, Kevin, Bačić, Dinko, Chen, Manfen W, Maier-Lytle, Jeanette, Smothers, Jack

Journal:

Marketing Education Review

Year:

2018

Language:

english

File:

PDF, 405 KB

english, 2018

50

Innovativeness and Confidence in Information Processing: Revisited

Celuch, Kevin, Evans, Richard H.

Journal:

Psychological Reports

Year:

1987

Language:

english

File:

PDF, 78 KB

english, 1987

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